At Lifecycle we understand that life is a journey filled with significant milestones. From the excitement of welcoming a new baby to navigating the complexities of moving home, our magazine connects with a data driven, diverse and engaged readership. Partnering with us means reaching a targeted audience eager for relevant products and services.
Lifecycle is a series of direct mail publications that offer high quality information and offers to individuals and families at key stages in their lives. Each publication has a focus on a specific milestone, this means the advice and offers are tailored to that life event.
With a highly targeted data approach, advertisers can be assured that they are reaching a highly motivated demographic at the right time and recipients have access to relevant information and bespoke offers to support them at a key stage of their lives.
Why direct mail attracts an impressive ROI
In the age of digital dominance, it’s easy to overlook the power of traditional advertising methods. However, mail remains a highly effective tool for reaching and engaging consumers.
- Direct mail boasts a 95% engagement rate cutting through the digital clutter, delivering a physical message directly into the hands of your audience.
- Direct mail allows for precise targeting, ensuring your message reaches the most receptive individuals; it offers a sensory experience that fosters brand recall and builds trust.
- As digital competition intensifies, mail provides a unique opportunity to stand out. The decline of print advertising ensures less competition in mailboxes, increasing the likelihood that your message will be seen and acted upon.
We know that advertisers want to leverage every opportunity to reinforce and enhance their relationships with customers and prospects. Research shows that mail builds a positive impression of the advertiser, recipients appreciate the investment and thought that has been put in to reaching them. 70% of direct mail campaign recipients said that receiving mail made them feel valued.
With Lifecycle’s targeted reach you can embrace the power of mail and watch your brand engagement soar.
Some of our chosen partners
Our Issues
NEW BABY ISSUES
Reaching 20’000 potential customers per circulation, our expert guides and articles cover everything from prenatal care to preparing a home for a new arrival. Customers can find product reviews, parenting tips, and exclusive offers on baby gear and services.
NEW HOME ISSUES
Reaching 20’000 potential customers per circulation, our comprehensive guides and checklists help consumers make informed decisions. With exclusive deals and information on everything from real estate services, through to décor and beyond, we aim to offer valued support, information and exclusive offers.
A range of offers
We have a range of marketing options giving brands the opportunity to be in the hands of prospective customers, guiding them and supporting them throughout key milestones.
Print Advertising
- Full-Page Ads: Make a big impact with full-page advertisements.
- Half-Page Ads: Cost-effective options to reach our dedicated readers.
- Advertorial: Perfect for promoting services and businesses.
- Section/Edition sponsorships including paper wrap & Inserts
Contact us today for more information
Partner with us today
Ready to connect with a highly engaged audience at key stages of their lives? Partner with Lifecycle magazine to promote your products and services through our trusted platform.
Contact us
To learn more about our advertising opportunities and to request a media kit, please contact our advertising team at Lifecycle@citipost.co.uk